We often hear from first-time CPG start-up founders, entrepreneurs, and marketers that their product is designed to be appealing to everyone. That their marketing campaign will focus on people aged...

At Plantas, we have worked with and consulted for brands at all stages of the CPG Product Lifecycle. And in that time, we have found that the efforts CPG brands invest in often go to waste if...

After a plant reaches its full potential (and sometimes long before it can reach its potential), it goes through a natural cycle of decline.  The fruits are scarce, the leaves are starting to...

In the growth stage, you have a young plant filled with vitality that is actively trying to reach its full potential. It has gotten there through regular care: watering, fertilizing, the right...

In the US alone around 30,000 new consumer packaged goods (CPG) products are launched every year, but only a small handful of those will succeed at gaining a share of wallets long term. The rest...