To build a thriving business, you need to know your consumer

Consumer Insights 101 Course

In CPG, your consumers are the engine behind your business. Don't let a lack of resources stop you from utilizing consumer insights to grow your brand and refine your strategy.

This course arms you with practical tools and resources to get you started with consumer insights without straining your energy, resources, or bank account.   

This course covers:

  • Why consumer insights matter, even if you are a small start-up brand

  •  How to create an authentic consumer profile that can help you improve your marketing efforts

  •  What a consumer insight is, and what it isn’t

  •  How to gather data & consumer insights with little to no resources

  •  Practical ways to use consumer insights to inform your strategy and grow your business

ENROLL NOW - Course drops on March 1st, 2023

Your Facilitator

Daniella Allam is a strategy consultant that helps visionary & mission-driven companies set sustainable strategy, launch innovation, and drive growth by unlocking business and consumer insights. An experienced CPG marketer & innovator, Daniella has led double-digit velocity turnarounds, multimillion-dollar product launches, and revenue growth at Fortune 500, alcohol beverage, natural products, and plant-based companies. As the Founder and Principal of PLANTAS, leverages a decade of experience in the consumer goods industry advising plant-based startups and small to medium natural product brands on marketing, innovation, consumer insights, and business strategy. Daniella holds a BA in Social Anthropology from Harvard University and an MBA from Duke University. 

Are you ready to:

  • Use your marketing dollars more efficiently?
  • Launch more successful products?
  • Forecast your demand better?
  • Target your socials with more precision?
  • Improve your conversion on your site?
And have a greater impact on the people you wish to serve with your products?


I'm Ready!

What's Included:

  • 6 Pre-Recorded Modules
  • 3 Must-have Downloadable Worksheets
  • 3-month Access to Live Office Hours with your Facilitator
  • 12-month Access to our Plantas Community Group

"This course changed everything! I was able to get clear on who my consumer is, and how to start gathering insights right away."

Herbal Product Founder

"Daniella's advice, direction, and worksheets were tremendously helpful. Highly recommend."

Plant-based Cereal Founder

Enroll Today - Starts on March 1st, 2023!