Plantas Blog

CPG Product Lifecycle: The COMPOST Stage

After a plant reaches its full potential (and sometimes long before it can reach its potential), it goes through a natural cycle of decline.  The fruits are scarce, the leaves are starting to...

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CPG Product Lifecycle: The SEED Stage

In the US alone around 30,000 new consumer packaged goods (CPG) products are launched every year, but only a small handful of those will succeed at gaining a share of wallets long term. The rest...

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