Plantas Blog
CPG Product Lifecycle: The COMPOST Stage
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After a plant reaches its full potential (and sometimes long before it can reach its potential), it goes through a natural cycle of decline. The fruits are scarce, the leaves are starting to...
CPG Product Lifecycle: The SEED Stage
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In the US alone around 30,000 new consumer packaged goods (CPG) products are launched every year, but only a small handful of those will succeed at gaining a share of wallets long term. The rest...